From navigating the increased demand for personalisation to long sales cycles, sales teams are universally facing an array of sales hurdles, which are only becoming increasingly harder to overcome as market leaders adopt new technology that helps them predict and adapt to market demands.
However, the accessibility of AI and sales automation solutions mean that the competitive advantage doesn’t have to lie with the global corporations. Thanks to affordable CRM solutions such as Dynamics 365 Sales, SMEs and startups can also leverage the latest digital advancements, which can help teams overcome obstacles in their sales processes and stand out in saturated markets.
In this blog, we’ll explore the Dynamics 365 CRM solution and its benefits, while uncovering which common sales challenges the advanced platform can help businesses overcome.
What is Dynamics 365 sales?
Microsoft’s Dynamics 365 Sales is an advanced CRM platform that centralises your business data and automates your sales processes, helping sales teams prioritise and streamline their workload and create personalised, engaging customer experiences.
The scalable and easy-to-use solution uses customer data and intelligent insights to help sales agents build up a detailed view of their customer, while suggesting follow-up actions within the customer sales cycle to improve the customer journey and close sales quicker.
How to overcome obstacles in sales
Whether budget constraints are lengthening your sales cycles, or a lack of communication consistency is affecting your lead nurture process, teams can often overcome obstacles in sales with improved insight.
Your customer and business data holds the answers to your customers’ behaviours, needs, desires and challenges, as well as your own performance, which can be utilised to overcome any sales hurdle you face. However, this data is often spread across sporadic systems, hidden in unorganised folder systems or not made available to sales teams.
With an advanced CRM like Dynamics 365 Sales, sales teams can unite their customer data, giving them the insight to spot new sales opportunities and make better decisions. For example, Dynamics 365 uses customer data to offer insight into which prospects are most likely to engage, so sales agents can dedicate their time efficiently. Plus, it can suggest new ways to segment and target customers, increasing the personalisation and the likelihood of conversion.
Ultimately, knowledge is power, so whatever your sales challenges, investing in a centralised CRM system could remedy your core problems.
4 core sales challenges Dynamics 365 can help businesses overcome
From its centralised view of customer data to its automation and AI insights, Dynamics 365 can help businesses solve an array of complex sales challenges.
Increased demand for personalisation
Personalisation has become a key sales challenge for manyf businesses. Advancements in technology mean that personalisation has become an expectation among customers, and therefore, the teams without detailed insight have struggled to keep pace with the market. However, Dynamics 365 gives sales teams a real-time view of customer data while helping teams segment customer data to improve their personalised sales approach.
Uniting sales and marketing silos
Working in silos is one of the biggest factors that impact the insights and data at a sales team’s disposal. Misaligned sales and marketing teams often miss out on the opportunity to share customer feedback that could impact future lead-nurture campaigns. While regular meetings between the teams would be advised, could improve conversation between the two departments.
Training management
Having the time to train and progress sales agents while also completing your own to-do list is a big sales challenge within management teams. Dynamics 365’s AI feature monitors all calls, noting key words that helped steer successful conversation and offers suggestions to improve the next sales call they take.
Increasing efficiency
The pressure of increased efficiency will always be a key sales challenge as businesses look to compete with market leaders. Thanks to the automation and intelligent insight that streamlines sales workflows and prompts sales agents to follow up with priority accounts, efficiency and productivity will increase across sales teams.
Take your insight and productivity further with Microsoft Copilot
Microsoft offers its AI tool, Copilot as an add-on to its Dynamics 365 platform, which can take on content creation and administrative tasks, while further improving performance and customer insight within the sales dashboard.
Overcome your sales hurdles with Dynamics 365 CRM
Find out more about the benefits of Microsofts Dynamics 365 and see how the solution can resolve your sales challenges.